Here we go… Has CrossFit destroyed the Open!
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In this episode you’ll learn… Has CrossFit destroyed the Open!
- What CrossFit did that was so bad
- How CrossFit overlooked things like the Teams
- Why giving control away will hurt them
- What they can do to get things back on track
- And much, much more.
Links from show
Regionals are gone and the Open registration is down from…
Based on The Morning Chalk Up Numbers
February 2019 CrossFit Open Registration – 358,646
October 2019 CrossFit Open Registration – 239,106
Possible fix for CrossFit…
The CrossFit Open qualifies you for Sanctional events
– This is kind of happening with a few of the Sanctional’s, but the word on the street is that you don’t have to actually be signed up for the Open to use your “Open” workout submissions to qualify for the Sanctional’s.
– The Sanctionals should require an Open validated score to qualify for their event.
Bring back the “real” Teams
– It would be really nice if they brought back the team division where you actually had to train at the same gym. So a real team. I believe that the cutting of Regionals and specifically the team event is what has dominantly killed the CrossFit Open.
– When you had CrossFit gyms all around the world that had a chance to actually work together and get a team to the next level, that was exciting.
– This excitement trickled down to the other athletes in the gym’s. From the newest members to the veterans, they were all doing the Open and cheering on the team trying to make it to Regionals.
– Now with super teams, it’s just so far out of reach. You can just sign up as a team at a Sanctional if you want to compete as a team. But it’s just not exciting anymore. Teams should still have to train at the same gym.
– Super Teams are fun to watch, but the connection to the affiliate is gone.
All athletes should have to participate in the Open
– It’s unclear why CrossFit doesn’t require the Sanctional events to have their participating athletes do the Open.
CrossFit Media is gone
– The CrossFit media team was the best in the business. Even better than the NFL (my opinion and others that I’ve talked to).
– If you kill one of the best media teams in the world, it’s pretty hard to think you’re going to have much growth this day and age.
– These media masters are now taking it upon themselves to build their own brands around the CrossFit community. And although they are doing a decent job at it, it’s still not the same as before, and really doesn’t help anyone feel warm and fuzzy about CrossFit in general.
Some great CrossFit channels to follow
CrossFit Social media is gone
How are people supposed to know what you’re up to?
When you decided not to participate on the two biggest social media platforms in the world… it’s pretty hard to get information out to your followers. Example, I just got an email from CrossFit.com today, looked at the title, and deleted it.
You need multiple touches to get your marketing to work. And that’s only going up and up these days. If you’re not hanging out where your customers are, you won’t have customers.
Your world wide fitness score doesn’t matter
During the Regionals era, when everyone and their mom was signing up for the Open, you could get a pretty accurate measure of your fitness level as compared to others in the world.
Now, because of the lack of excitement, and in-turn the lack of people signing up for the Open, unless you’re in the top… 500 in the world, your score doesn’t really mean much.
Where is this all going
Without the CrossFit Games having the biggest prize money (prediction after Reebok is gone), and without it meaning much to be associated with CrossFit, it will be interesting to see if athletes still want to go to the CrossFit Games. I don’t know.
Personally, I feel like Glassman is taking CrossFit in a direction that is reaching less people (competitive and couch surfers), and it’s pretty sad to see all of the momentum they had to away.
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