When I first started moving my coaching business online, I had no idea what I was doing. I just knew I didn’t want to be tied to a single gym, a single location, or a schedule I couldn’t control.
Fast forward to today, and I’ve built a business I can run from anywhere — including the back of our Sprinter van while traveling the country. It didn’t happen overnight, and it wasn’t always smooth, but the freedom it’s given me has been worth every bit of the learning curve.
If you’re thinking about taking your career online — whether you’re a coach, trainer, or anyone with skills people are willing to pay for — here’s what I wish I knew when I started.
1. Create a Space That Makes You Look (and Feel) Professional
If you’re filming workouts, coaching clients, or want to teach physical education online, your space matters. It doesn’t need to look like a Hollywood set, but it should help you feel confident and make your clients feel like they’re getting a professional experience.
- Make sure it’s safe and distraction-free.
- Use good lighting (natural light is great, but a ring light is a game changer).
- Have gear that doesn’t make your videos look like they were shot in 2005.
Start simple, then upgrade your space as you grow.
2. Invest in the Right Tools (Without Going Broke)
If you want to stand out from the millions of people already posting online, your content has to look and sound solid.
- A decent smartphone and a couple of tripods/mounts can get you rolling.
- A good microphone instantly makes your videos sound more pro.
- A laptop or desktop that can handle editing will save you from pulling your hair out.
Think of this as an investment, not just another expense.
3. Learn the Tech (So It Doesn’t Hold You Back)
This was one of the steepest learning curves for me. Moving online means learning tools — from website builders and content management systems (like WordPress) to video editing and camera basics. It can feel overwhelming at first, but once you figure it out, the tech becomes second nature.
And the sooner you learn it, the faster you can get to the part where you’re actually making money.
4. Build Around Your Life (Not the Other Way Around)
The best part of working online? Freedom. But that freedom can turn into chaos fast if you’re not intentional. Plan your work around your life:
- Want to ride bikes or train in the mornings? Do your client calls later.
- Need time for family? Block it off before filling your schedule.
Freedom is amazing, but only if you set boundaries so you still get things done.
5. Use Freelance Platforms (to Get the Ball Rolling)
Getting started can feel like the hardest step. Platforms like Upwork, Fiverr, and niche-specific sites can help you land those first clients and build confidence.
- Choose platforms that match your niche (some are general, others are more specialized).
- Check their terms, fees, and payment systems so you don’t get surprised.
- Remember: these platforms are just a starting point. Your long-term goal is to build your own audience like we’ve done with our online course.
6. Pick the Right Format for What You Do
Not every skill translates the same way online. If you’re teaching fitness or yoga, video is a must — people need to see you move. If you’re sharing nutrition advice or mindset coaching, written posts and podcasts can work well.
The sweet spot? Often a mix: videos to connect with people, written content to get discovered on Google.
7. Keep Getting Better
The online space changes fast. What works now might not work in a year. Keep learning new skills, getting certifications, and staying up to date. The people who keep leveling up are the ones who stay relevant (and profitable).
8. Build a Web Presence (Because People Need to Find You)
There are over 5 billion people online every day. To stand out:
- Build a clean, mobile-friendly website.
- Stay consistent on social media (but only where your people actually hang out).
- Use SEO — keywords, titles, and descriptions — so people can actually find you.
Consistency wins over perfection every time.
9. Don’t Stress About the Money (At First)
Most people give up before they ever see results because they expect instant income. But building an online career is just like building strength — it takes time and consistent reps.
Focus on helping people, creating good content, building a strong reputation, and showing up regularly. When those things are in place, the income follows.
Bottom Line:
Taking your career online isn’t just about making money. It’s about building something that gives you freedom, flexibility, and the ability to do work you actually love.
Start simple, keep learning, and stay consistent. If you do, the results — financial and otherwise — will take care of themselves.
